Data Analysis

Project Overview

A software company needed a comprehensive dashboard to measure demand generation KPIs, global marketing efforts, and revenue impact across sales cycle stages. Utilizing Domo, we developed business intelligence dashboards that allowed each team to assess their contributions, while the primary dashboard provided the executive team with an overarching view.

Key Contributions

• Tools Used: Domo
• Outcome: Enhanced visibility into marketing effectiveness, ROI, and team performance alignment.

This project was completed as an employee.