OUR LEADERSHIP
Christina Snell is a seasoned business and marketing executive with a proven track record of helping businesses define their value propositions, increase revenue, and promote their brands through innovative solutions and advanced technology platforms. As the founder of 11innovation, she has consistently driven business transformation and growth, working with enterprises ranging from small and medium-sized businesses to Global 300 and Fortune 30 companies.
Christina's strategic insights and leadership have led to significant organizational impacts and success.
Her extensive expertise in business optimization, revenue operations, and strategic marketing makes her a valuable asset to any organization seeking to enhance its operations and achieve sustainable growth.
PRESENT
2023 - present
Founder and CEO
- Developing a personal development platform, Guide to Change, offering courses in emotional healing and mindset development.
- Building a supportive community providing resources for personal transformation, leading to increased user engagement and satisfaction.
2023 - present
Founder and CEO
- Established a unique e-commerce store featuring nature-inspired products, leveraging original photography for product design.
- Expanded brand presence through multiple related websites, enhancing customer reach and sales: Amazon, Harmona.shop, and Nature Photography Prints.
2021 - 2023
Analytics & Global Sales Operations
- Directed revenue operations for a large, global team, implementing analytics and process enhancements that improved forecasting and efficiency.
- Developed a company-wide conversion framework and unified sales leadership dashboards, driving significant growth.
2017 - 2021
Associate Director, Analytics
- Drove demand generation efforts, achieving a 180% increase in SEO page one rankings and a 20% rise in conversions.
- Developed department KPIs and dashboards, identifying and resolving data gaps to improve profitability.
2016
Associate Director, Digital Strategies
- Led paid advertising and marketing analytics, surpassing ABM lead targets by 400% with high account penetration rates.
2015
Senior Manager, Digital Strategies
- Managed marketing data and digital initiatives, enhancing lead generation, audience segmentation, and marketing automation.
- Increased website traffic by 217% and conversions by 218% through innovative digital strategies.
2014
Manager, Digital Strategies
- Implemented a new digital strategy, generating 39% of annual leads and significantly boosting website traffic and conversions.
- Developed a segmented email program, achieving a 213% increase in open rates and a 1,176% increase in CTR.
2013 - 2014
CEO - Business, Technology & Marketing Strategist & Consultant
- Founded 11innovation to provide business, technology, and marketing services, delivering successful strategies and solutions.
- Led projects in SEO, website development, and digital marketing, driving significant client growth and engagement.
2011 - 2013
Director of Digital Strategies & Business Intelligence
- Led market research and developed a proprietary digital analytics dashboard, optimizing marketing efforts and increasing lead generation.
- Implemented lead scoring and micro-segmentation, boosting campaign performance by over 400%.
2010 - 2012
Lead Instructor: Web Design & Interactive Media
- Taught various courses focused on web design, scripting, and e-commerce, enhancing student skills in user experience optimization.
2009 - 2011
CEO - Business, Technology & Marketing Strategist & Consultant
- Founded 11innovation to provide business, technology, and marketing services, delivering successful strategies and solutions.
- Led projects in SEO, website development, and digital marketing, driving significant client growth and engagement.
2007
Business of the Year Nomination
- Nominated for Business of the Year by Tampa Bay Business Journal.
2008
Web Award
- Received the WMA Web Award for Outstanding Achievement in Web Development and the Consulting Standard of Excellence.
2005 - 2009
Quantum Group | QG Partnership - Founder, Senior Partner
- Grew a turnkey business, marketing, software, and web development firm to a staff of 23, increasing annual revenue by 40-80%.
- Achieved significant client results, including a 400% increase in website traffic and $3M in revenue for a small business client.
- Received the WMA Web Award for Outstanding Achievement in Web Development and Consulting Standard of Excellence.
- Nominated for Business of the Year by Tampa Bay Business Journal.
2004 - 2005
Internet Marketing Strategist & SEO
- Expanded digital marketing initiatives, achieving over 400 top organic rankings and generating 60% of incoming leads through SEO.
2003 - 2004
Senior Web Developer
- Designed and developed a support website for parents of children with developmental disorders, enhancing community resources.
2000 - 2002
Division of Research and Faculty Development
- Administrator for three separate departments at HBS: The Global Research Group, Research Staff Development, and Case Development.
- Facilitated business case writing and market research at HBS, developing a web-based training course and publishing faculty newsletters.
2001 - 2002
Harvard University, Extension School
- Creative New Media Course: Understanding and Developing Multimedia.
2000 - 2002
Harvard University, Center for Training & Professional Development
- Certificate of Completion for the following courses: Editing & Proofreading; Introduction to Adobe Photoshop; Advanced Adobe Photoshop; Visual Design, The Art of Effective Communication; Creating Web Pages, Basic HTML; Introduction to JavaScripting; Advanced JavaScripting; and Intro to Advanced Macromedia Dreamweaver I, II, III, and IV.
1999 - 2000
Regional Learning Center Director
- Directed two learning centers, managing a staff of 40 and enrolling over 600 students in the greater Boston area.
- Consistently maintained a GPM of over 50%.
- Trained Learning Center Directors nationwide and created the company’s national training manual.
- Coordinated the local MARS Music Foundation, enhancing the lives of underprivileged children.
1998 - 1999
Baker Library, Access Services Supervisor
- Promoted to management based on performance, leading a team of 8 employees.
- Delivered training sessions on electronic databases and market research for employees, faculty, and staff.
- Assisted with general and in-depth reference questions and research.
1997 - 1998
MIT | Senior Library Assistant
- Improved productivity by reorganizing procedures and coordinating with local library units.
- Managed vendor and publisher communications, resolved claims, corrected addresses, and processed invoices.
- Provided serials receipt and processing for 10 decentralized libraries.
1996 - 1997
Teaching Assistant
- Provided educational support for students with various disabilities, offering tutoring across multiple subjects: Calculus, Chemistry, Physics, Algebra, English, & History.
1995
Bachelor’s Degree in Music Performance: Classical Piano
- Minored in Music Education K-12, Art Education K-12, and Fine Arts.
1990 - 1995
John Dewey Library - Supervisor
- Managed over ten student workers, provided circulation services, and assisted students and faculty with online databases and research methodologies.
THE BEGINNING