Website + Community Development
Project OverviewGuide to Change is a transformative personal development platform offering expert-led courses, live events, and a supportive member community. The project involved the complete setup, configuration, and branding of a private community platform to host interactive discussions, livestreams, and program-based content. Tools Used: Canva, WordPress, Adobe Creative Suite, Community Platform, eCommerceOutcome: Delivered a fully
- CLIENT Guide to Change
- WE DID Branding, Website Design, Community Development
- CATEGORY Branding , Content Development , Website Design
Website Design + Branding
Project OverviewTop Biz Ideas was developed as an affiliate content site to share actionable strategies in marketing, productivity, and small business growth. I created a clean, category-driven layout with a focus on SEO, user retention, and high click-through rates for affiliate links. Tools Used: WordPress, Elementor, Canva, Adobe Creative SuiteOutcome: Delivered a fast-loading, SEO-optimized affiliate
- CLIENT Top Biz Ideas - Top Biz Hacks
- WE DID Branding, Website Design, Affiliate Framework
- CATEGORY Branding , Content Development , Marketing , Website Design
Website Analytics
Project OverviewProvided end-to-end Google Analytics support for a confidential enterprise client. Oversaw implementation, configuration, and interpretation of data to inform digital marketing strategy, user acquisition, and SEO performance. Delivered actionable insights to improve traffic sources, user engagement, and global reach. Tools Used: Google Analytics 4 (GA4), Google Tag Manager, Looker StudioOutcome: Enabled data-driven decision-making by
- CLIENT Company Confidential
- WE DID Website Analytics
- CATEGORY RevOps + Data Analysis
Business Cards
Project OverviewMagic Plant, a global supplier of premium peppers, needed bold and professional business cards to reflect their fiery brand identity and international reach. I designed a sleek, high-contrast card that combines powerful visuals with clean typography and scannable contact options, including a QR code for immediate engagement. Tools Used: Adobe Illustrator, Adobe PhotoshopOutcome: Delivered
Event Postcards and Program Design
Project OverviewTo support a local membership drive, the Rotary Club of Scott County needed print-ready materials that aligned with Rotary International branding while capturing a sense of warmth and community. We designed double-sided postcard and complementary program assets, integrating QR code functionality, Rotary’s Areas of Focus, and thematic visuals to promote event attendance and engagement,
Brand and Product Merchandising
Project OverviewGuide to Change required visually cohesive branding and merchandise design to support its Phoenix Rising membership launch. We created a collection of promotional assets—including mugs, tote bags, and product packaging—featuring the brand’s phoenix icon and gradient motif. The designs reflect the platform’s mission of transformation and empowerment while enhancing visibility through tangible products and