Brand and Product Merchandising

Project Overview
Guide to Change required visually cohesive branding and merchandise design to support its Phoenix Rising membership launch. We created a collection of promotional assets—including mugs, tote bags, and product packaging—featuring the brand’s phoenix icon and gradient motif. The designs reflect the platform’s mission of transformation and empowerment while enhancing visibility through tangible products and limited-time campaign materials.

Tools Used: Adobe Photoshop, Canva
Outcome: Delivered a suite of on-brand merchandise and promotional content that reinforced the platform’s identity, supported launch conversions, and opened opportunities for physical product sales and brand evangelism.