Website Analytics

Project Overview
Provided end-to-end Google Analytics support for a confidential enterprise client. Oversaw implementation, configuration, and interpretation of data to inform digital marketing strategy, user acquisition, and SEO performance. Delivered actionable insights to improve traffic sources, user engagement, and global reach.

Tools Used: Google Analytics 4 (GA4), Google Tag Manager, Looker Studio
Outcome: Enabled data-driven decision-making by surfacing key performance trends across organic, paid, and referral traffic. Optimized reporting to reflect user behavior across multiple countries, enhancing campaign ROI and executive-level visibility.