CEO | Chief Digital Transformation Officer

• Leads end-to-end digital transformation initiatives, enhancing operational efficiency
  and customer experience across diverse industries.
• Drives business intelligence and analytics projects, delivering actionable insights that
  streamline processes and improve decision-making.
• Orchestrates cross-functional digital strategies, collaborating with C-level executives
  to execute seamless digital marketing and transformation projects.

Founder and CEO

• Established a unique e-commerce store featuring nature-inspired products, leveraging original photography for product design.
• Expanded brand presence through multiple related websites, enhancing customer reach and sales: Amazon,  Harmona.shop, and Nature Photography Prints.

Associate Director, Analytics

• Drove demand generation efforts, achieving a 180% increase in SEO page one rankings and a 20% rise in conversions.
• Developed department KPIs and dashboards, identifying and resolving data gaps to improve profitability.

Senior Manager, Digital Strategies

• Managed marketing data and digital initiatives, enhancing lead generation, audience segmentation, and marketing automation.
• Increased website traffic by 217% and conversions by 218% through innovative digital strategies.

CEO - Business, Technology & Marketing Strategist & Consultant

<li>Founded 11innovation to provide business, technology, and marketing services, delivering successful strategies and solutions.</li><li>Led projects in SEO, website development, and digital marketing, driving significant client growth and engagement.</li>

Lead Instructor: Web Design & Interactive Media

• Taught various courses focused on web design, scripting, and e-commerce, enhancing student skills in user experience optimization.

Business of the Year Nomination

• Nominated for Business of the Year by Tampa Bay Business Journal.

Quantum Group | QG Partnership - Founder, Senior Partner

• Grew a turnkey business, marketing, software, and web development firm to a staff of 23, increasing annual revenue by 40-80%.
• Achieved significant client results, including a 400% increase in website traffic and $3M in revenue for a small business client.
• Received the WMA Web Award for Outstanding Achievement in Web Development and Consulting Standard of Excellence.
• Nominated for Business of the Year by Tampa Bay Business Journal.

Senior Web Developer

• Designed and developed a support website for parents of children with developmental disorders, enhancing community resources.

Harvard University, Extension School

• Creative New Media Course: Understanding and Developing Multimedia.

Regional Learning Center Director

• Directed two learning centers, managing a staff of 40 and enrolling over 600 students in the greater Boston area.
• Consistently maintained a GPM of over 50%.
• Trained Learning Center Directors nationwide and created the company’s national training manual.
• Coordinated the local MARS Music Foundation, enhancing the lives of underprivileged children.

MIT | Senior Library Assistant

• Improved productivity by reorganizing procedures and coordinating with local library units.
• Managed vendor and publisher communications, resolved claims, corrected addresses, and processed invoices.
• Provided serials receipt and processing for 10 decentralized libraries.

Bachelor’s Degree in Music Performance: Classical Piano

• Minored in Music Education K-12, Art Education K-12, and Fine Arts.

CEO - Business, Technology & Marketing Strategist & Consultant

• Founded 11innovation to provide business, technology, and marketing services, delivering successful strategies and solutions.
• Led projects in SEO, website development, and digital marketing, driving significant client growth and engagement.